Monday this week we changed the name of the eGroupWare 2.0 effort into “Tine 2.0“, to reduce confusions about having 2 products with equal names in one open source project.
The new name ‘Tine 2.0‘ is quite cool and I like to share some thoughts on it.
Tine is a recursive acronym for “Tine is not eGroupWare”. Computer addicted folks are crazy about recursive names, so it’s an homage to the nerds among us.
Tine 2.0 claims to bring together two worlds. First the eGroupWare world, which stands for feature rich collaboration software. The second world is the Web 2.0 one, which stands for the opening of powerful web techniques to the audience of non technical people. In terms of application design this means usability and user experiance.
Moreover, Tine is a German female name. This reminds us for whom we want to make the software. Our goal is to make secretaries longing for this piece of software and prefer it over other solutions due to its outstanding user experiance.
Tine is also an English word defined as:
any of the points or sharp parts of, for example, a fork or the antlers of a deer
We find it quite an adequate metaphor for our efforts as eGroupWare itselve was a ‘fork’.
I gather always different opinions about web 2.0 and how to market with the different mindset of the \”new\” Internet. Will social interaction and networking really make the web different? Thanks for your thoughts on this!